Consumer - Geary’s Bakery investment from the Unsworth Family

Project: Geary’s Bakery
Sector: Consumer
Deal Value: Undisclosed
Buyer: Unsworth Family

Provantage is proud to be lead adviser to the shareholders of Geary’s Bakery, a leading supplier of award-winning artisan breads, on securing a major investment from the Unsworth Family in a deal supported by NatWest and Lombard

Leicestershire based Geary’s Bakery was established in 1906 and has remained family-run throughout four generations. It has experienced significant growth over the past few years resulting in £15m of investment in 2018 into a new, purpose-built factory in Leicester to keep pace with demand. Geary’s supplies a range of award-winning bloomers, loaves and sourdough breads to supermarket retailers as well as food manufacturers delivering turnover in excess of £30m. Owner Jason Geary has retained a significant equity stake in the Company and will remain in his current role as Managing Director, following the Unsworth Family’s investment

Jason Geary commented “Geary’s has always focused on quality, which has been demonstrated by the thousands of awards we have won over the years. I am looking forward to working in partnership with the Unsworth Family as we take Geary’s into the future together”

David Browne, Partner at Provantage commented: “We are really proud to have worked with Jason and the Geary’s team on this important transaction for such a long-standing family-owned business. The business has gone from strength to strength and we are excited to see the further development of the business over the coming years”

I was very impressed with the Provantage team throughout the whole transaction and in particular, with their total focus on acting in my and my family’s best interests – this never felt like just another transaction that needed to get done at all costs and I was always confident of clear balanced and unfettered advice – they really were with me every step of the way

Provantage help make the process as smooth as possible with a commercial and practical approach – their experience and entrepreneurial spirit really shone through when the inevitable deal issues did arise

I was initially quite cynical about the value of corporate finance advice in my particular circumstances but having experienced first hand the value added, I would urge any business owner to engage Provantage regardless of the status of their transaction

Jason Geary, Managing Director

Geary's Bakery